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Business Networks Management Meets Social Networks

Octavio Pitaluga

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Top Stories by Octavio Pitaluga

I have been following the quite interesting work of Erik Qualman (@equalman) on his blog Socialnomics, where he presents a number of evidences that social media is one of the most important phenomena that happened in recent years worldwide. His video above is transcripted as follows: 1. Over 300,000 businesses have a presence on Facebook and roughly a 1/3 of these are small businesses. 2. Gary Vaynerchuk grew his family business from $4 million to $50 million using social media. Gary’s eccentric personality and offbeat oenophile knowledge have proven a natural path to success with his Wine TV Library. 3. Vaynerchuk found first hand that $15,000 in Direct Mail = 200 new customers, $7,500 Billboard = 300 new customers, $0 Twitter = 1,800 new customers. 4-5. Wetpaint/Altimeter Study found companies that are both deeply and widely engaged in social media significantly su... (more)

Entrevista com Marcia Lucke

Temos o prazer em compartilhar a entrevista com Márcia Lucke, que conseguiu se recolocar recentemente, apesar das nuances do mercado corporativo de trabalho. Marcia foi uma daquelas Coachees dedicadas, bastante atenta e que implementou nossa metodologia de Aceleração e Coaching de Carreira à risca. Que o exemplo da Márcia inspire outros professionais, que estejam passando pela mesma situação. Eis a sua mensagem:   De que forma nossa metodologia de coaching de Aceleração de Carreira contribuiu para que você conseguisse se recolocar? R: O coaching me ajudou muito, não só para montar ... (more)

CNO - Chief Networking Officer

In this article, we will discuss the paradigm shift that the modern world offers the global corporate market. Several challenges and opportunities are found embedded in various scenarios. Among these we can highlight the evolution in today's corporate world of a new business model. They could be called "virtual, agile and global networking enterprises".   A new business expertise is required; Business Network Management. The architect of a Business Network Management project is the CNO - Chief Networking Officer, someone with leadership responsibilities focused on the future. We... (more)

Women CNO – Chief Networking Officer

Scenario: We live in the era of communication. The Internet has come to stay as well as all forms of technology that will integrate around it: cellular, broadband, digital TV, web 2.0 etc. .. New economic models are emerging and there is a rapid change in how people interact. Little by little companies are becoming more aware of the importance of each of the networks of people and businesses that revolve around your business. We envision that the face of the company on the Internet will evolve from a web-site to an online social network where all selected virtually partners will ... (more)

Introducing the CNO Position into Large Corporations

I agree with my business partner, Roger R. Mussa, when he said that smaller companies and start-ups can get the biggest, most-immediate impact by adding a CNO. The smaller and the more flexible the organization is in order to adopt a new leadership style, the better it is for a CNO position to be quickly deployed at the early stages. However, it does not mean that it cannot be done in more complex, mature and global corporations. It certainly can. As a matter of fact, it very much depends on the leadership level of that specific organization at that moment. On the one hand, if ... (more)