We live in the era of communication. The Internet has come to stay as well as
all forms of technology that will integrate around it: cellular, broadband,
digital TV, web 2.0 etc. .. New economic models are emerging and there is a
rapid change in how people interact. Little by little companies are becoming
more aware of the importance of each of the networks of people and businesses
that revolve around your business. We envision that the face of the company
on the Internet will evolve from a web-site to an online social network where
all selected virtually partners will be located.
Business Networks Management: drawing below summarizes this simple but
All enterprise is surrounded by several networks and their respective actors.
All necessary resources for organizations and individuals reach their goals
are found in people, ie, in the very
In this article, we will discuss the paradigm shift that the modern world
offers the global corporate market. Several challenges and opportunities are
found embedded in various scenarios. Among these we can highlight the
evolution in today's corporate world of a new business model. They could be
called "virtual, agile and global networking enterprises". A new business
expertise is required; Business Network Management. The architect of a
Business Network Management project is the CNO - Chief Networking Officer,
someone with leadership responsibilities focused on the future.
I agree with my business partner, Roger R. Mussa, when he said that smaller
companies and start-ups can get the biggest, most-immediate impact by adding
a CNO. The smaller and the more flexible the organization is in order to
adopt a new leadership style, the better it is for a CNO position to be
quickly deployed at the early stages.
However, it does not mean that it cannot be done in more complex, mature and
global corporations. It certainly can. As a matter of fact, it very much
depends on the leadership level of that specific organization at that moment.
On the one hand, if ... (more)
Chief Networking Officer Journal on Ulitzer
We began the saga of the CNO - Chief Networking Officer publishing an article
in national magazine in 2007 when we set all the responsibilities and the
process of implementing business network management in organizations. Then,
we analyzed the CNO as a career opportunity for executive women and senior
executives. We will continue to discuss the CNO with focus on executives in
early career stage. This is a subject that matters to any professional who
wants to develop new skills, amplify the network, including those who operate
in Human R... (more)
You certainly have heard several stories like that of John Smith, a senior
executive of a large company. He has worked for over 20 years in the major
market players. He had a career up and always brought good results to their
employers. He is a well recognized professional by his peers in the market.
Until recently, he was the Commercial Director and a person of full
confidence of a business owner. He had full power in decision making and used
this resource skillfully on behalf of the company.
However, time has changed. As part of a competitor´s expansion strategy, the
company wa... (more)