Business Networks Management Meets Social Networks

Octavio Pitaluga

Subscribe to Octavio Pitaluga: eMailAlertsEmail Alerts
Get Octavio Pitaluga via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Top Stories by Octavio Pitaluga

Scenario: We live in the era of communication. The Internet has come to stay as well as all forms of technology that will integrate around it: cellular, broadband, digital TV, web 2.0 etc. .. New economic models are emerging and there is a rapid change in how people interact. Little by little companies are becoming more aware of the importance of each of the networks of people and businesses that revolve around your business. We envision that the face of the company on the Internet will evolve from a web-site to an online social network where all selected virtually partners will be located. Business Networks Management: drawing below summarizes this simple but powerful concept. All enterprise is surrounded by several networks and their respective actors. All necessary resources for organizations and individuals reach their goals are found in people, ie, in the very ... (more)

Chief Networking Officer and Senior Executives

You certainly have heard several stories like that of John Smith, a senior executive of a large company. He has worked for over 20 years in the major market players. He had a career up and always brought good results to their employers. He is a well recognized professional by his peers in the market. Until recently, he was the Commercial Director and a person of full confidence of a business owner. He had full power in decision making and used this resource skillfully on behalf of the company. However, time has changed. As part of a competitor´s expansion strategy, the company wa... (more)

Social Media ROI by Erik Qualman

I have been following the quite interesting work of Erik Qualman (@equalman) on his blog Socialnomics, where he presents a number of evidences that social media is one of the most important phenomena that happened in recent years worldwide. His video above is transcripted as follows: 1. Over 300,000 businesses have a presence on Facebook and roughly a 1/3 of these are small businesses. 2. Gary Vaynerchuk grew his family business from $4 million to $50 million using social media. Gary’s eccentric personality and offbeat oenophile knowledge have proven a natural path to success with... (more)

CNO - Chief Networking Officer

In this article, we will discuss the paradigm shift that the modern world offers the global corporate market. Several challenges and opportunities are found embedded in various scenarios. Among these we can highlight the evolution in today's corporate world of a new business model. They could be called "virtual, agile and global networking enterprises".   A new business expertise is required; Business Network Management. The architect of a Business Network Management project is the CNO - Chief Networking Officer, someone with leadership responsibilities focused on the future. We... (more)

Introducing the CNO Position into Large Corporations

I agree with my business partner, Roger R. Mussa, when he said that smaller companies and start-ups can get the biggest, most-immediate impact by adding a CNO. The smaller and the more flexible the organization is in order to adopt a new leadership style, the better it is for a CNO position to be quickly deployed at the early stages. However, it does not mean that it cannot be done in more complex, mature and global corporations. It certainly can. As a matter of fact, it very much depends on the leadership level of that specific organization at that moment. On the one hand, if ... (more)