We live in the era of communication. The Internet has come to stay as well as
all forms of technology that will integrate around it: cellular, broadband,
digital TV, web 2.0 etc. .. New economic models are emerging and there is a
rapid change in how people interact. Little by little companies are becoming
more aware of the importance of each of the networks of people and businesses
that revolve around your business. We envision that the face of the company
on the Internet will evolve from a web-site to an online social network where
all selected virtually partners will be located.
Business Networks Management: drawing below summarizes this simple but
All enterprise is surrounded by several networks and their respective actors.
All necessary resources for organizations and individuals reach their goals
are found in people, ie, in the very
You certainly have heard several stories like that of John Smith, a senior
executive of a large company. He has worked for over 20 years in the major
market players. He had a career up and always brought good results to their
employers. He is a well recognized professional by his peers in the market.
Until recently, he was the Commercial Director and a person of full
confidence of a business owner. He had full power in decision making and used
this resource skillfully on behalf of the company.
However, time has changed. As part of a competitor´s expansion strategy, the
company wa... (more)
I have been following the quite interesting work of Erik Qualman (@equalman)
on his blog Socialnomics, where he presents a number of evidences that social
media is one of the most important phenomena that happened in recent years
worldwide. His video above is transcripted as follows:
1. Over 300,000 businesses have a presence on Facebook and roughly a 1/3 of
these are small businesses.
2. Gary Vaynerchuk grew his family business from $4 million to $50 million
using social media. Gary’s eccentric personality and offbeat oenophile
knowledge have proven a natural path to success with... (more)
In this article, we will discuss the paradigm shift that the modern world
offers the global corporate market. Several challenges and opportunities are
found embedded in various scenarios. Among these we can highlight the
evolution in today's corporate world of a new business model. They could be
called "virtual, agile and global networking enterprises". A new business
expertise is required; Business Network Management. The architect of a
Business Network Management project is the CNO - Chief Networking Officer,
someone with leadership responsibilities focused on the future.
I agree with my business partner, Roger R. Mussa, when he said that smaller
companies and start-ups can get the biggest, most-immediate impact by adding
a CNO. The smaller and the more flexible the organization is in order to
adopt a new leadership style, the better it is for a CNO position to be
quickly deployed at the early stages.
However, it does not mean that it cannot be done in more complex, mature and
global corporations. It certainly can. As a matter of fact, it very much
depends on the leadership level of that specific organization at that moment.
On the one hand, if ... (more)